Winger takes on Maserati

19 April 2016 | Winger News

Winger Motors, one of New Zealand’s oldest car dealer groups, is making a multi-million dollar investment to become Auckland’s Maserati dealer.

Opening Winger Maserati represents one of the most significant moments in the 85 year history of the company.

Winger Motors, one of New Zealand’s oldest car dealer groups, is making a multi-million dollar investment to become Auckland’s Maserati dealer and assume responsibility for the legendary supercar brand in the North Island from April 2016.

“We are pleased to be able to announce the appointment of Winger Motors to represent Maserati in Auckland, one of the key markets for Maserati in this region,” says Glen Sealey, Chief Operating Officer of Maserati Australia, New Zealand and South Africa. “Winger Motors has a long and unique history in New Zealand of providing excellent customer service. With the imminent arrival of Maserati’s first SUV, the Levante, building on the success of the new Quattroporte and the Ghibli, Winger Motors are clearly the company to make this investment in facilities and people that will ensure Maserati owners in Auckland and the North Island enjoy a level of exclusive customer service that fully matches everything expected of a Maserati.”

Winger Motors was established in 1932 as Norman Winger and Lionel Squire in Hamilton before becoming Winger Motor Sales in 1935. The company built its reputation first on European brands and, from 1972, took on its first Japanese brand, followed by Korean and North American brands. The company now operates dealerships not just in its home town of Hamilton, but also on the North Shore and Greenlane in Auckland and Pukekohe as well as Queenstown and Cromwell on the South Island.

“The acquisition of the Maserati franchise for Auckland marks an important new stage in the near 85 year history of Winger Motors,” says Wayne Leach, Managing Director, Winger Motors. “In addition to the unique and considerable responsibility of representing such a legendary car maker as Maserati, we will be working in an area of the car market which we have not previously served. This presents us with a range of exciting new challenges, but ones for which we believe we are fully prepared with more than eight decades of building Winger Motors on the foundations of superb customer service, excellent facilities and a unique personal touch for all our customers. I have no doubt that our new Maserati team will exceed the expectations of Maserati clients when it comes to the exclusive, personalised and quality customer service they expect from Maserati.”

Winger Maserati will operate initially from the existing premises of Maserati Auckland on Broadway in Newmarket before moving into their new premises which will be sited on Great South Road, Newmarket. The new facility will offer a showroom of more than 1500 square metres, fully capable of meeting the needs of displaying not just the existing Maserati range of Ghibli, Quattroporte, GranCabrio and GranTurismo, but also the all-new Maserati Levante which is expected to arrive before the end of the year. The Levante will all but double Maserati sales in in New Zealand, as it will around the world. The new showroom will be matched by new, state of the art workshops and a dedicated pre-delivery area. In total the new dealership will employ 18 people.

Steve Hilson has been appointed by Winger Motors as General Manager of Winger Maserati and brings with him a wealth of experience in luxury and performance cars through work both in New Zealand and Europe.

“Winger Motors has such a longer history – longer than many car makers – precisely because it has offered the quality of customer service that keeps customers coming back and it knows how to attract new customers to its dealerships,” says Steve Hilson, General Manager of Winger Maserati. “Now we will take this to a new level by adding exclusivity and a dealership facility that I am sure will become a new benchmark for New Zealand.”

Winger Motors could not be joining Maserati at a more exciting time. Maserati has enjoyed a level of sales success unmatched in its 101 year history over the past three years. First the new Quattroporte and the new the Ghibli smashed sales records while maintaining Maserati’s unique reputation for performance, style, luxury and exclusivity. But the next 12 months will see Maserati enter a whole new area of the market with Levante. Launched last month (1 March 2016) at the Geneva International Motor Show, the Levante is Maserati’s first SUV and is already getting strong reviews from the motoring media.

“Maserati expects the Levante to double its sales worldwide, but we believe it will be even stronger in New Zealand,” says Mr Hilson. “The Levante could well be the perfect luxury performance SUV for New Zealand. It has all the comfort, performance, style and exclusivity of Ghibli and Quattroporte. But it will also reach the parts of New Zealand other Maseratis cannot. It won’t stop where tarmac finishes, Levante will go all the way to snow, it will get to those remote places that are so special to Kiwis and it has room and flexibility to make the most of those journeys. In short it will provide the unique driving experience expected of a Maserati and extend it to places that have never previously seen the Trident badge. We cannot wait for it to arrive and when does, Winger Maserati will have the perfect facility from which to launch the Maserati Levante!”

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